What does it take to build a global brand?
Starting her public relations agency TORSTAR at age 24, Tory Archbold went from writing press releases on a hand-me-down computer with no money or media contacts, to working with some of the world's biggest brands.
Tory Archbold launched Zara into Australia, turned Seafolly into a global brand, and brought Drew Barrymore's beauty label, Flower Beauty, to Australia.
She has since left her PR career behind to change her story and build a business aligned to the next stage in her life.
Tory is the founder and CEO of Powerful Steps, where she helps other women achieve success through her mentoring, masterclasses and speaking engagements.
Tory Archbold has represented the world's top performing brands
"An absolute powerhouse of a woman"
DIVINE LIVING BY GINA DE VEE
Tory has launched highly successful campaigns with globally recognised celebrities
Tory Archbold interviews inspiring women on her top rated podcast
Powerful Stories Podcast - Apple Podcasts "Pick Of The Week"
Now, for the first time ever, Tory Archbold will be sharing her industry secrets with you inside her Brand Power masterclass
Build a powerful brand and make global impact
In this masterclass you will learn
How to find your unique brand story
To build a powerful brand, you need your own unique brand story, and you have more to say than you realise! You will learn the tools you need to craft your own story using Tory's powerful five point brand story method.
How to become a super attractor for what you want
All that you feel has been impossible for you, is well within your reach. You just need to learn how to attract what you want. This is where we set the groundwork for building your digital footprint, brand colours and the power of networking.
How to effectively pitch to the media
Learn how to build the relationships that you need to attract media attention, without having to hire a PR company! Tory didn't start her PR agency TORSTAR with a big list of contacts - and you don't need to either. Tory will show you how it's done.
How to step into your power zone
Listening to your intuition, creating space for manifestation and establishing daily routines - this week is all about dream delivery. If you understand what you want, you can take actions to move you forward.
What it takes to level up
When you're faced with challenges, learn how to reframe them into possibilities. When you're approaching the next level of growth you will encounter roadblocks. Learn how to move through these blocks to make a bigger impact.
"One of Australia’s top female entrepreneurs and CEOs"
Having access to the knowledge that Tory has gained over two decades working in the communications industry
Gaining clear and actionable steps to follow so that you don't waste any more time trying to open doors that aren't for you
Finally having clarity around what your brand needs to look like, and how to pitch your unique story
#1- Three months access to the Brand Power Masterclass
With six weeks of online video material, delivered by Tory straight to your phone or computer, you will be able to work at your own pace. Take your time to complete all the modules and feel ready for your next level.
#2- One coffee date with Tory Archbold
Once you have completed the masterclass, you will be able to book in for a free coffee date with Tory Archbold. Here you will be able to discuss your next steps and obtain valuable advice from a branding and communications expert with over two decades of experience.
#3- Workbook and online resources
You'll receive a beautiful workbook that will be used to write down your ideas, next steps and takeaways. Tory will also share with you her top online and physical resources to get you taking action.I'm Ready
Let's take a look at what's inside
Week 1: Own Your Story, Own Your Power
Week 2: Become A Super Attractor
Week 3: Do You Have The Confidence To Pitch
Week 4: Stepping Into Your Power Zone
Week 5: It's Time To Level Up
Week 6: Resources and Connections
Here's What Others Are Saying...
Journalist, Presenter, 5 x Published Author, Speaker and Life Coach.
Tory nudges you towards living a life of intention in line with your values. She generously passes on her hard won wisdom and business acumen from twenty-plus years at the helm of her global PR firm to cut through perceived obstacles and create a career you didn’t even know was possible.
Entrepreneur and Creative Director
Tory’s course has empowered me to have the confidence to be my own brand and follow my own path. She has given me the tools to walk boldly in the media world where once I was intimidated and unsure.
Regional Sales Manager, Boston Scientific
Tory is a focused, outcome-oriented, purpose driven and pushes you outside your comfort zone. At the same time, she is supportive, positive and intuitively tuned-in; and while sometimes you may find one or two of those qualities in a mentor, I had yet to meet anyone who encompasses all until Tory.
I didn’t realise Id have come so far in such a short period of time and to have such absolute resolve that the direction I am heading is completely aligned with who I am and with my purpose in life